How Do I Market/Recruit for my CAC Coaching Program On-Campus?
Begin by creating a “presence” on your campus. It is vital that college students, faculty, and staff at your campus recognize, or begin to recognize, the name of your coaching program, who you are, and what you do.
Ideas for creating a "presence" on your campus:
- Label your office space
- Firstly, be sure it is easy to locate your office by clearly labeling your office space with the name of your coaching program—ex. utilize a cork board or banner (be creative with this!).
- Schedule a Coaching Recruiting Meeting and invite everyone to attend through flyers, classroom presentations, social media, etc.
- Talk to the Dean of Education/Business/Social Sciences and see if you can present about the CAC program at one of their faculty meetings. Many times faculty can give you great leads on students who would make for excellent coaches to youth.
Work with faculty and Professional Staff to have a Coaching, Mentoring, Tutoring, etc course with a part of the requirement of the course is for the students in the class to be coaches for the CAC program.
- Classroom Presentations
- Schedule a time with a teacher/professor to present your coaching program to various groups of students (i.e. students majoring in Education, Social Work, Business, and to Student Service Organizations such as Honor Societies, Fraternities/Sororities, Residence Halls, etc). Make sure to invite those interested to your scheduled Coaching Recruiting Meeting.
- Social Media
- Create a Facebook Page & Twitter account advertising the opportunity to become a coach and how to get started. Be sure that your presence on social media sites is easy to locate and has easy access to college students at your campus. In addition, request that your coaching program be posted on your campus’ website. Also, make sure to invite those interested to your scheduled Coaching Recruiting Meeting.
- Advertise the opportunity to become a mentor by posting informational flyers or distributing them at a campus event. All marketing materials should include your contact information, office hours, Facebook page, etc. Also, make sure to invite those interested to your scheduled Coaching Recruiting Meeting. Reach out to on campus media sources, like newspapers, radio shows, etc.
- Don't be afraid to market your program outside of the university campus as well using local newspapers or websites like Craigslist.
Organize and Implement a motivating Coaching Recruiting Meeting
- Request to set up a table at college events with information about your mentoring program. Also, seek permission to set up “Table Tents” in the dining hall at your campus. Also, make sure to invite those interested to your scheduled Coaching Recruiting Meeting.
Develop a Coaching website for your program
- Make sure to review the goals of your program, participant benefits, training involved, and when coaching application screening interviews will begin.
Create a newsletter about your CAC coaching program and send throughout your campus to those who might be interested in your program.
Offer free items that also help to market your program.
Reach out to the Career Center, Volunteer/Service Learning Center, as well as other University related departments.
- direct students interested in being a coach to the information on your website
- direct faculty and staff who want to learn more about your program to your website.